12 Best WordPress Plugins for Schema Markup

Schema markup is very important for SEO, providing search engines with additional data about your site and its content, which is structured accordingly. A properly selected schema markup plugin will help search engines better understand your content, which can improve your site’s visibility in search results.

In this post, we will look at the best WordPress plugins on the market for adding schema markup to help you find the right solution. They will help you find a comprehensive SEO solution or a specific module that simply adds schema.org markup to a few pages.

Brief Overview of Schema Markup and Rich Snippets

Schema markup is a type of structured data that helps search engines better understand the content of a site. It provides additional information about the site, such as its type, content, and structure, so that search engines can display it in an enhanced snippet.

Using schema markup on your site is one of the best SEO technologies for increasing rankings in search results (SERP).

A rich snippet is a search result listing that provides the user with more useful information. It can include elements such as images, ratings, deep links, and prices.

By using schema markup, owners can help search engines display their site’s content as a rich snippet, highlighting it and potentially increasing the number of clicks. Rich snippets appear on the first page of results, making them highly effective.

Best Schema Markup Plugins for WordPress

There are many WordPress plugins for adding schema markup and structured data to a site. We have done a lot of work to narrow down the list to the best current options.

1. Schema Pro

Schema Pro is a powerful WordPress plugin that simplifies adding structured data to your site. With it, you can easily add markup for videos, phone numbers, recipes, and much more.

The most convenient thing about Schema Pro is that you don’t need to understand code. The plugin will independently embed the necessary code on your site, allowing you to focus on creating quality content.

With Schema Pro, you can be sure that your site is using the correct schema markup. Whether you are a blogger or a marketer, this plugin will allow you to easily add markup so that your site is better indexed by search engines like Google.

Key features of Schema Pro:

• Easily maps standard data such as page title, image, and author.
• Adds markup for custom post types.
• Integrates with Google’s Structured Data Testing Tool and has built-in field validation.
• Provides 16 types of markup for your WordPress project.
• Embeds code in the backend without affecting frontend design.

The plugin automatically generates structured data. This can significantly improve your site’s ranking in search engines. It also displays recurring data such as page titles, featured images, author, and date, which can be manually edited for each page or post if necessary. This can increase the number of clicks on search engine results pages (SERP).

Schema Pro is right for you if you:

• Create content that requires consistent application of Schema.
• Are looking for an automated system for adding markup.
• Want to use one of the best plugins on the market.

Prices start at $79 per year.

2. Rank Math

Rank Math occupies a leading position among SEO plugins for WordPress. It offers powerful tools for all your SEO needs, including Schema integration.

Rank Math (especially the Pro version) attracts with its variety of types of schema markup it can create. The ability to enter a competitor’s URL and use its schema as a starting point is also impressive.

This plugin automates the process of adding Schema markup. It helps search bots more easily index your site. As a result, your site can rank higher in search results and appear as a rich snippet. For example, you can add star ratings, business information, or video markup.

Rank Math is suitable for various sites, whether it’s a WooCommerce store, review site, or blog. It will create the necessary Schema markup to achieve the best results.

Key features of Rank Math:

• Supports 32 types of schemas in Pro and 21 in Free.
• Convenient markup analysis through competitor URL import.
• Supports voice markup for Alexa and Siri.
• Fast JSON LD validation using Google Rich Results tool.
• SEO support for WooCommerce.
• Comprehensive SEO solution covering schema markup and other optimization aspects.
• Seamless integration with Divi.

Rank Math is right for you if you:

• Need SEO and Schema optimization for the entire site.
• Want to use complex types of markup like “fact check”.
• Plan to experiment with optimization for voice responses.
• Are looking for an SEO plugin integrating with Divi and working in real-time with the visual builder.
• Need an SEO plugin for WooCommerce.

Prices: free; paid plans start from $129 per year.

3. AIOSEO

AIOSEO is an all-in-one SEO plugin for WordPress that also handles the tasks of micro-marketing. It allows you to quickly and easily create a schema for your website so that search engines can better understand and index your content.

With AIOSEO, you’ll set up SEO and Schema for your website in minutes. The plugin includes all the features you need to improve your site’s search engine position.

AIOSEO key features:

• Full support for Google Knowledge Graph and Schema.org local business markup.
• Customization wizard with personalized SEO options and checklists.
• Built-in markup validation to properly optimize your website.
• A full suite of SEO features in addition to micropartitioning tools.

Website owners want to make sure their SEO settings are working effectively. Having a comprehensive solution with Schema markup ensures that your content is set up for success with all the tools you need in one place. This eliminates the need for additional plugins to maximize results.

AIOSEO is right for you if you:

• Want to spend time mastering a single plugin.
• Need a Schema plugin to analyze markup on the backend of your site without using third-party services.
• Looking for advanced SEO features that go beyond micro markup.

Pricing: free; paid plans start at $124 per year.

4. Schema & Structured Data for WP & AMP

Schema & Structured Data for WP & AMP is one of the most comprehensive free plugins for adding schema markup to WordPress. It supports over 35 types of schemas that follow Schema.org guidelines.

You can use it to create rich Google snippets for any content type on your site with simple settings. It comes packed with great features.

The free version supports Google review schema, while the premium version lets you pull reviews from over 75 platforms. Some schema types (like WooCommerce and Classifieds) are paid add-ons that can be purchased individually or as part of a premium bundle.

Key features:

• Over 35 schema types (Blog Posting, Local Business, Recipes, Products, etc.).
• Easy setup with a wizard.
• Conditional display settings for schema on your site.
• AMP compatibility.
• Integration with other WordPress plugins like bbPress and kk Star Ratings.
• Advanced markup options to display reviews from 75+ platforms.
• Gutenberg blocks for adding Schema markup to your content.
• Priority support for premium version customers.

The setup wizard is a nice touch, making it super easy to get the right schema on your site in just minutes.

You can also add new types of markup and use conditional logic to apply them. This feature allows you to add schema to specific pages and posts with just a few clicks.

Schema & Structured Data for WP & AMP is perfect for you if:

• You run a blog or small business and need an affordable schema plugin to boost your SEO.
• You want an easy way to display various schema types in SERP according to Schema.org guidelines.
• You wish to add reviews from multiple platforms.
• You need built-in AMP support for WP.

Prices: free; premium packages start at $99 per year (add-ons can be purchased separately at a lower price).

5. WP SEO Structured Data Schema

WP SEO Structured Data Schema is a free WordPress plugin that offers extensive support for schema markup and rich snippets. With over 40,000 active installations and numerous five-star ratings, it’s a popular choice among WordPress users.

If you need more control over your schema markup, this plugin is an excellent option. It’s flexible and allows for more manual adjustments. For instance, you can add JSON-LD schema for each page. While this requires more involvement, it gives you the freedom to fine-tune schemas and make the markup unique to your site.

The plugin includes everything necessary for Schema markup and rich snippets, along with flexible settings for the entire site.

Key features of WP SEO Structured Data Schema:

• Specialized markup with a standalone focus.
• Supports 11 types of Schema.
• User-friendly interface for ease of use.
• Additional schema types available in the Pro version.

This plugin allows site owners to add schema markup regardless of what other SEO plugins they might be using. It supports a minimal number of essential schema types in the free version and offers more options in the paid plans.

WP SEO Structured Data Schema is ideal if you:

• Use an SEO plugin that doesn’t support schema markup.
• Need a solution focused on page-by-page schema creation (for sites with various content types).
• Want greater control over your schema markup.

Prices: free; paid plans start at $49 per year.

6. WordPress Review and Structured Data Schema

WordPress Review & Structured Data Schema Plugin is a comprehensive tool for adding review markup to WordPress sites. It excels in managing user ratings and reviews.

This plugin allows you to collect user ratings for custom post types, pages, and posts, and easily manage ratings and reviews in WooCommerce. It provides a flexible and user-friendly dashboard for handling all ratings and reviews.

Key features of WordPress Review and Structured Data Schema Plugin:

• “Pros and Cons” review system.
• Flexible review and rating options for pages, posts, and WooCommerce products.
• Automatic (Pro) or manual generation of structured data using JSON-LD.
• Support for shortcodes for affiliate marketing and product reviews.

With this review plugin, you can gather and showcase customer reviews and ratings to maximize their impact. It also offers sorting options for reviews, such as highest ratings, most recent, reviews with images, and text-only reviews. This helps you highlight the best customer feedback.

WordPress Review and Structured Data Schema Plugin is ideal if you:

• Need a powerful review schema plugin that integrates with WooCommerce.
• Promote affiliate products based on your own review content.

Prices: free; paid plans start at $29 per year.

7. WP Review Pro

WP Review is a versatile plugin designed to showcase your top reviews in a structured and appealing way. It’s perfect for review sites, e-commerce platforms, and bloggers alike.

This plugin enhances customer engagement with product and service ratings by presenting review data in a well-organized block with proper schema markup. This encourages search engines to include this information in search results, boosting your site’s visibility and click-through rates.

Whether you’re selling digital or physical products or providing online services, WP Review makes it easy to create rich snippets with review schema for your site.

Key features of WP Review:

• Multiple rating systems: stars, points, percentages, circles, and thumbs up.
• Supports 19 types of rich snippets.
• Seamless integration with popular review platforms: Google, Yelp, and Facebook*.
• Comparison table feature for easy product or service comparisons.
• Up to 16 templates for creating schema-marked content.

WP Review is ideal for content creators and e-commerce store owners. It provides tools for collecting and displaying user reviews effortlessly. It also allows you to create attractive content that ranks well thanks to properly implemented schema markup.

WP Review is perfect for you if:

• You run an e-commerce site and want to gather user reviews.
• You aim to create high-quality, detailed content.
• You need a reliable plugin from a trusted WordPress developer team.

Prices: free; Pro version costs $77 per year.

8. WPSSO Core

WPSSO Core is a plugin that offers a comprehensive solution for your SEO and Schema markup needs. Available for free on WordPress.org, it’s an ideal choice for site owners looking to enhance their SEO and social media presence.

Key features of WPSSO Core:

• Supports 500 types and subtypes of markup.
• Provides structured data markup for social media sites.
• Integrates with popular SEO plugins.
• Fetches data from remote services via API.

WPSSO Core is one of the most comprehensive plugins for adding schema markup to your WordPress site. It not only helps you achieve rich snippets in Google search results but also ensures structured data markup for international social networks like Facebook, Pinterest, LinkedIn, Twitter, and WhatsApp.

WPSSO Core is perfect for you if:

• You need access to a wide variety of markup options.
• You focus on social media markup as much as on search engine optimization.
• You prefer a one-time purchase for a lifetime license.

Prices: free; paid plans start at $59 (lifetime).

9. Five Star Business Profile and Schema

The Five Star Business Profile and Schema plugin is crafted specifically for local businesses. It allows you to add crucial business information using Schema markup, such as Google Maps, operating hours, phone numbers, and more.

Key features of Five Star Business Profile and Schema:

• Easily create SEO-friendly business cards with contact details.
• Add functionality via WordPress block or shortcode.
• Automatically implement drop-down menus for multiple locations.
• Embed on any page, post, or widget area.

Five Star Business Profile and Schema is for you if:

• You own a local business and want to increase your visibility in the local market.
• You need a simple, correctly marked-up way to add essential business information to contact and company info pages.
• You want something that won’t conflict with your chosen SEO plugin.

Prices: free; premium plan starts at $39 (lifetime).

10. Divi Schema Plugin

Divi Schema Plugin is a powerful tool for improving your site’s SEO and visibility, allowing you to easily implement JSON-LD schemas in Divi modules while working with the page builder.

Key features of Divi Schema Plugin:

• Implementation of schemas for articles and organizations across the entire site.
• Support for commonly used post types like FAQ and How-to.

This plugin enables you to add markup for various content types, including frequently asked questions, announcements, practical guides, local business information, and much more. This is made possible by using custom post types and new Divi modules.

Divi Schema Plugin is suitable for you if you:

• Use the Divi theme on your site.
• Want to add schemas in a familiar editing environment.
• Are looking for tools to mark up the entire site and individual pages.

Price: $99 per year.

11. WP Rich Snippets

WP Rich Snippets is a paid premium plugin for WordPress that offers a good set of core features for adding multiple types of schemas to your site.

What makes this plugin unique is the ability to create custom reviews. It offers various ways to rate and review your content, including rating, percentage, votes, and aggregate user rating.

Add-ons like WooCommerce Reviews are especially useful for companies that want to increase the number of product reviews and simultaneously create properly marked-up rich snippets.

Prices: plans start at $69 per year.

Bonus: RankRanger Schema Markup Generator

RankRanger Schema Markup Generator is a free tool that simplifies the creation of structured data according to modern Schema.org standards.

It supports various types of markup, including FAQ pages, articles, job postings, local businesses, products, events, and people.

You can copy and manually add the generated Schema markup to your site.

Comparison of the best Schema plugins

If you need a standalone markup plugin, Schema Pro is the best choice. It supports over 20 schema types and has a simple interface.

But if you need a tool that combines SEO and markup functions, check out Rank Math and AIOSEO. Both offer user-friendly interfaces and multiple markup types, making them great options for increasing your site’s visibility in search results.

Here’s a comparison table of the key features of these plugins to help you choose the right one:

Key Features	Schema Pro	Rank Math	AIOSEO
Starting Price	$79/year	$49/year	$59/year
Multiple Schema Types	+	+	+
Custom Post Type Support	+	+	+
Schema Automation	+	+	+
Custom Field Mapping	+	+	+
Schema Validation	+	+	+
Voice Support	+	❌	❌
Schema Data Import	+	+	+
Active Installations	175K+	2M+	3M+
WP Community Rating	4.5/5	5/5	4.5/5

FAQ on Schema Plugins for WordPress

Check out the convenient FAQ section below to get answers to the most pressing questions regarding Schema for the WordPress engine.

What is the best WordPress Schema plugin?

Schema Pro stands out as the best schema markup plugin for WordPress. It simplifies the display of standard data, such as page titles, featured images, and authors.

It also offers a tool for implementing markup specifically designed for custom post types. It easily integrates with Google’s structured data testing tool and includes built-in field validation.

With 16 types of markup, it provides extensive opportunities for representing structured data on your site.

What is the best free WordPress Schema plugin?

Rank Math is considered the best free plugin for implementing markup on WordPress projects. Along with a reliable set of SEO tools, it offers a wide range of schema types and allows you to use competitor URLs as a starting point.

It automates the addition of markup, making it easier for search bots to index your content. This improves ranking in SERP by adding enhanced snippets, such as star ratings, business cards, and marked-up video content.

Which plugin to choose for FAQ markup on WordPress?

Divi Schema Plugin is the best option thanks to its built-in “FAQ and How to post types” feature. This allows you to easily create and manage FAQ blocks, placing them throughout the site.

The ability to reuse these post types saves time and effort, making this plugin a convenient choice for implementing FAQ schema on your WordPress resource.

Name the best plugin for review markup on WordPress?

WP Review Pro is the best Schema plugin for adding markup to reviews. It allows users to rate products and leave reviews about services directly on your site. These ratings and reviews can easily be shared within the project as proof of quality and social engagement.

The plugin can also use services like Google My Business and Yelp.

Which plugin is best suited for local business?

AIOSEO is considered the best WordPress option for creating markup for local businesses in just a few minutes. With it, you can easily set up schema markup so that search engines accurately display your content for the relevant audience.

It provides comprehensive support for Google Knowledge Graph and Schema.org markup for local businesses, allowing you to maximize visibility in the desired region and rise in search rankings.

How to add Schema markup in WordPress without plugins?

You can add Schema to the site without a plugin.

For example, you can edit your theme’s header.php file to add static markup manually. Just insert the code before the closing tag in the file editor.

You can also use a markup generator, such as RankRanger, to easily create structured data in JSON-LD format. You will then need to insert them into a WordPress post or page.

However, you won’t be able to dynamically change this data on each page. For that, a plugin or template with built-in tools will be necessary.

Schema.org markup is a crucial component of successful performance. It provides search engines with important, perfectly structured information about your site, increasing the chances of higher positions in SERP. In this post, we discussed the best current WordPress plugins that address this task. The choice is yours.